WINOVICH FOR BLVD

The MOBAZ mission was to portray professional football player Chase Winovich as a hardworking athlete with a passion for style, showcasing Wolverine’s durable boots and BLVD dresswear line in a visually stunning manner. Extra attention was paid to navigating Chase’s schedule and aligning with client deadlines. The production was tailored to authentically showcase Chase’s character while still wrapping the whole piece in conceptual staging and creative effects showcasing the product’s functionality and conveying the brand’s energy and ethos.