WHEATLAND

When Wolverine requested content centered on the ranching lifestyle, Motion Bazaar knew exactly who to call. After relocating from Maine to Colorado, Hugh McCormick embraced life as a professional rancher while continuing his career as an established graphic designer. To capture this unique contrast, Motion Bazaar flew out to the Rocky Mountains of Colorado, documenting Hugh in his element and telling the story of two worlds that rarely intersect. Blending documentary-style filmmaking with polished commercial storytelling, the project resulted in three distinct videos that showcased the grit and authenticity of ranch life while highlighting the essential role a dependable pair of boots plays in a hard day’s work on the range.