UNRETURNABLE PARTYBOX

For this playful stunt, Motion Bazaar teamed up with Trigger(House, Annex88, and JBL to bring the Unreturnable PartyBox to life. A bold, tongue-in-cheek campaign that called out the all-too-relatable trend of party speakers being bought on Friday and returned on Monday. The hero of the story, Charlie, had made a habit of just that, until he met his match. Enter Devin Hester, pro-football hall of fame legend and the greatest punt returner of all time, who delivered an unforgettable surprise: a comically oversized 9 foot, 1,000 pound JBL PartyBox dropped on Charlie’s front lawn. With cameras rolling, the campaign turned a common consumer behavior into a hilarious, high impact moment that delivered laughs, virality, and serious product love.