The CITGO Sign

Motion Bazaar was tasked with creating content for Wolverine’s newly revitalized Durashock SR Icon boots. After extensive research, MOBAZ developed a creative concept centered around Boston’s iconic CITGO sign. By leveraging strategic industry connections, the team secured the landmark location and established a collaborative partnership between CITGO and Wolverine. The complex shoot required balancing the interests of four entities—including brands, building, and sign management—while ensuring crew safety and obtaining Air Traffic Control permits for in-city drone operations.