TENALU RANCH

For Wolverine’s Rancher Pro and Vantage boot campaign, Motion Bazaar set out to tell a story rooted in real dirt, real labor, and real legacy. The location? Tenalu Ranch, a fourth-generation family farm in Porterville, California that’s been growing oranges, olives, avocados, and more since 1917. For one week, the team lived alongside the people who make this land thrive, capturing the rhythm of ranch life while seamlessly weaving Wolverine’s toughest boots into the story. The result is a grounded, cinematic portrait of work, heritage, and the gear built to stand up to it all.