JOY TO THE WORK

For Wolverine’s annual holiday campaign, Motion Bazaar delivered a cinematic celebration of grit, warmth, and seasonal spirit. The multi-day, multi-location shoot captured the full spectrum of environments where Wolverine boots thrive, highlighting durability, versatility, and real-world performance. Titled “Joy to the Work,” the campaign honored the hard work behind holiday magic, set to a nostalgic rendition of “Joy to the World.” Through striking visuals and emotive storytelling, Motion Bazaar brought Wolverine’s brand values to life in a project that blended authenticity with holiday charm.