JBLIENS

In capturing the JBLiens NYC in-store activation, Motion Bazaar (MOBAZ) partnered with Havas to approach the project with the creativity and precision of a commercial production rather than standard event coverage. Extensive pre-production efforts, including storyboarding and mood boards, were meticulously executed to align JBL with the creative vision. On shoot day, MoBaaz managed talent, gear, and multiple production units across the city, ensuring seamless execution of the elevated concept. Post-production saw swift delivery of retouched photography and social media recaps within hours of the event, followed by final cuts for talent and internal use within 48 hours. This comprehensive approach resulted in high-quality footage and photography that not only documented the event but also elevated JBL’s brand narrative through compelling storytelling.